iKala Collaborates with Makuake to Provide Cross-Border Influencer Marketing Support from Japan to Taiwan
iKala, a leading AI transformation solutions provider from Taiwan, announces that its Japanese subsidiary iKala Japan 株式会社 (Headquarters: Shibuya-ku, Tokyo; Japan Country Manager: Takashi Tsuchiya) supports Makuake 株式会社, Japan's largest crowdfunding platform (Headquarters: Shibuya-ku, Tokyo; President and CEO: Ryotaro Nakayama). This support aims to deliver cross-border influencer marketing efforts in Taiwan using iKala's AI-powered influencer marketing data platform "KOL Radar" and its One-Stop Marketing Technology Solutions "Marketing 360".
Makuake offers comprehensive marketing support, facilitating creators and consumers to share life experiences while also aiding in product listing and purchasing services. In this collaborative initiative, iKala assisted MOLATURA, a customer of Makuake, in introducing and promoting its products, "Best Pot" and "Range Steamer," to the Taiwan market through influencer marketing.
iKala's "KOL Radar" possesses unique AI technology and extensive data analytics capabilities, enabling comprehensive analysis of influencer data and performance across platforms like Facebook, YouTube, and more. Brands can leverage influencer insights to select suitable social media platforms and influencers for their products and services. This feature has earned iKala positive feedback and positioned it as a partner of choice for Makuake.
For this collaboration, four influencers with 10,000 to 50,000 followers were selected from "KOL Radar" database. These influencers, active in the area of "Lifestyle Products, Japan," were chosen based on engagement rates and brand alignment. The campaign utilized video content on the widely-used social platform, Facebook, to showcase product features, real-life usage experiences, and cooking recipes. Simultaneously, media cooperation articles were released to amplify product visibility and maximize marketing impact. The campaign achieved an engagement rate approximately six times the Facebook average and reached a total audience of around 70,000.
Makuake intends to continue utilizing various social media platforms to help brands reach more consumers with new products and services. iKala's KOL Radar, with its distinctive AI technology and extensive data analytics capabilities covering Facebook, YouTube, Instagram, TikTok, and Twitter, along with a database of over a million influencers, facilitates the matching of suitable influencers for promoting products and services. The integration of influencer marketing will persist through "Marketing 360," assisting brands with comprehensive media article distribution and digital advertising.
KOL Radar currently supports cross-border market promotion across various industries such as beauty, household appliances, retail, and baby care products. It will continue to accelerate assistance to Japanese companies entering Taiwan's e-commerce market.