iKala Expands Southeast Asian Influencer Database and Partnerships, Boosting Brands' Customer Acquisition with AI Influencer Marketing

iKala Expands Southeast Asian Influencer Database and Partnerships, Boosting Brands' Customer Acquisition with AI Influencer Marketing

The company's AI influencer marketing platform KOL Radar encompasses 2 Million Influencers with Leading AI Search and Analytics.

iKala, a leading AI transformation solutions provider from Taiwan, announced a comprehensive expansion of its AI influencer marketing platform, KOL Radar. This expansion includes influencer profiles in Southeast Asia and strategic partnerships with regional partners, aiming to broaden the scope of influencer marketing services and empower brands, media, advertising and PR agencies in the region to implement effective influencer marketing strategies.

In response to the robust growth momentum and demand in the Southeast Asian influencer marketing market, iKala has rapidly expanded KOL Radar's influencer database. Brands can instantly access 2 million influencer profiles via the KOL Radar SaaS platform, spanning markets including Taiwan, Japan, Singapore, Malaysia, Thailand, Vietnam, and Hong Kong. Leveraging advanced AI search and analytics, iKala facilitates precise influencer discovery for brand campaigns.

Developed by iKala's AI team, the large language model (LLM) enables the swift expansion and understanding of KOL Radar's social media data on Facebook, YouTube, Instagram, TikTok, Twitter across Southeast Asia and other language regions. Future plans include the inclusion of Indonesian and Philippine influencer profiles, as iKala actively assists brand owners in seizing the influencer marketing opportunities in Southeast Asia.

In addition to building the most extensive AI-powered influencer search engine, iKala is actively expanding its influencer data marketing partner ecosystem in Southeast Asia and Northeast Asia. Today, it announces strategic collaborations with regional partners, including Amazon Global Selling, Fimmick, Innity, and Next Level Media. This collaboration aims to comprehensively assist brand owners in customer acquisition through influencer marketing. iKala is dedicated to fortifying and expanding its alliances with partners in the Southeast Asian market, thereby further advancing its service momentum.

In addressing the challenges faced by brand owners in precisely identifying suitable influencers, measuring campaign effectiveness, and spending considerable time collecting and consolidating campaign results, KOL Radar enables users to seamlessly conduct influencer marketing through pre-evaluation, post-evaluation, and prediction with deep AI technologies, and optimizes influencer marketing by covering discovery, matching, campaign management, reporting, and remarketing in one place.

Sega Cheng, Co-founder and CEO of iKala, stated, "We have seen tremendous potential in combining generative AI and predictive AI in KOL Radar. Coupled with the vibrant demand for influencer marketing in the Southeast Asian region, KOL Radar is becoming the largest AI influencer search and analytics platform. Now with the strong regional partnerships, we are even more capable of assisting brands in Southeast Asia in accelerating customer acquisition in the creator-driven marketing landscape."

iKala 宣布擴大東南亞網紅數據與跨國夥伴結盟,以 AI 網紅行銷助攻品牌獲客

iKala 宣布擴大東南亞網紅數據與跨國夥伴結盟,以 AI 網紅行銷助攻品牌獲客

KOL Radar 擁有 200 萬跨國網紅名單,以 AI 科技賦能網紅搜尋和分析

(2023 年 12 月 1 日)以提供 AI 轉型解決方案為核心的跨國 AI 公司 iKala 宣布,全面擴增旗下 AI 網紅數據行銷平台 KOL Radar 的東南亞網紅數據名單及區域性夥伴結盟,拓展其東南亞市場的網紅行銷服務版圖。透過 AI 驅動的網紅「搜尋」和「分析」,KOL Radar 能協助東南亞品牌主及媒體、廣告、公關產業獲得網紅數據即時洞察、實現成效型網紅行銷並加速獲客。

iKala 以網紅數據庫翻倍擴增、夥伴結盟強化東南亞市場服務動能

因應東南亞市場強勁成長動能與需求 ,iKala 快速擴增旗下 KOL Radar 跨國網紅數據庫至超過 200 萬筆。品牌主與廣告主可透過 KOL Radar SaaS 平台上獲取台灣、日本、新加坡、馬來西亞、泰國、越南及香港等市場的網紅名單,結合 AI 搜尋與分析功能,精準找網紅。iKala 透過其 AI 團隊研發的大型語言模型(LLM)能高速擴展 KOL Radar 東南亞及其他語系之社群數據,陸續也將囊括印尼、菲律賓網紅數據,全力協助品牌主掌握東南亞的網紅行銷商機。

iKala 致力打造最大 AI 網紅搜尋引擎,更積極擴展東南亞及東北亞市場的網紅數據行銷夥伴生態圈,今日亦首度宣布與 Amazon Global Selling(亞馬遜全球開店)、Fimmick、Innity 以及 Next Level Media 等區域性夥伴強強聯手,全面協助品牌主透過網紅行銷獲客。iKala 將持續鞏固與拓展東南亞市場夥伴結盟,全力推進服務動能。

以 AI 搜尋和分析 ,賦能網紅行銷「前測」、「後測」、「預測」流程

為解決品牌主過往難以精準找到最適網紅、無法量化成效和必須花費龐大時間收集彙整專案成效的挑戰,iKala 以數據、AI 技術實現網紅行銷科學化,協助其 KOL Radar 用戶在平台上即能一站式做到網紅行銷「前測」、「後測」、「預測」三大應用場景。

iKala 共同創辦人暨執行長程世嘉指出:「看準生成式 AI 結合預測式 AI 在 KOL Radar 的應用潛力,以及東南亞地區激增的網紅行銷市場需求,iKala 加速打造最大的 AI 網紅搜尋及分析平台。透過與專業的地區性夥伴結盟,我們全面協助東南亞的品牌在創作者驅動的行銷生態中,快速提升獲客能力。」

iKala、AI インフルエンサーマーケティングプラットフォーム 「KOL Radar」のインフルエンサーデータ数が 200 万件を突破

iKala、AI インフルエンサーマーケティングプラットフォーム

「KOL Radar」のインフルエンサーデータ数が 200 万件を突破

台湾の Amazon global selling と越境マーケティング支援のモデルを構築へ

AI 分析を通じたインフルエンサーマーケティングプラットフォームを提供する iKala Japan(アイカラ ジャパ ン)株式会社(本社:東京都渋谷区、以下「iKala」)は、AI インフルエンサーマーケティングプラットフ ォーム「KOL Radar」のインフルエンサーデータ数が 200 万件を突破したことを発表しました。

KOL Radar は、独自の AI 技術とビッグデータを活用し、Facebook、YouTube、Instagram、 TikTok、X(旧 Twitter)を対象にインフルエンサーのあらゆるデータやパフォーマンスをワンストップで解 析可能なインフルエンサーマーケティングプラットフォームです。この度、KOL Radar が保有するインフルエ ンサーデータ数が国内外で合わせて 200 万件を突破しました。データ数内訳は、台湾 25 万以上、マレ ーシア 100 万以上、タイ 15 万以上、ベトナム 13 万以上、シンガポール 2 万以上、香港 1 万以上と なり、日本のインフルエンサーデータ数は、75 万件以上まで拡張しました。保有するインフルエンサーデー タ数では、日本最大級のサービスとなります。

また iKala は、台湾の Amazon global selling と越境マーケティング支援のモデル構築を目指してお り、日本の Amazon ストアに出店中の台湾セラーに向けたインフルエンサーマーケティングサポートを強化 していく予定です。

iKala は今後、従来の日本から台湾や東南アジアへの越境ビジネスサポートに加え、台湾から日本への 越境マーケティングサポートも充実させ、双方向のビジネス促進に貢献していきます。

iKala KOL Radar Surpasses 2 Million Global Influencers with AI Data Analytics Uplift to Meet Cross-Border Influencer Marketing Demand

iKala KOL Radar Surpasses 2 Million Global Influencers with AI Data Analytics Uplift to Meet Cross-Border Influencer Marketing Demand

Empowering influencer search and analytics with AI technology, KOL Radar accelerates influencer marketing with its product upgrade "2 Million global Influencer Database," "AI Influencer Analytics," and "Real-time Influencer Data Analytics."

iKala, a leading AI transformation solutions provider from Taiwan, announced the expansion of its AI influencer data marketing platform, KOL Radar, in response to the continuous surge in cross-border influencer marketing demand. KOL Radar will add over 1 million influencer profiles from the Japanese and Southeast Asian markets, officially encompassing more than 2 million cross-border and cross-platform influencer profiles by November 30. Utilizing nearly 1 billion AI analytics results, KOL Radar facilitates enterprises' acceleration in customer acquisition with precise insights into influencer and social data. Furthermore, iKala has also introduced more real-time influencer data analytics capabilities, continuously assisting brands in gaining immediate insights for effective influencer marketing, further facilitating cross-border business to Japan and Southeast Asia.

Enhancing Influencer Marketing with KOL Radar's Three Leading Upgrades

According to Juniper Research, the cross-border e-commerce market is projected to grow to $3.3 trillion by 2028, marking a 107% increase from $1.6 trillion in 2023 and becoming a key driver of the global e-commerce market. Concurrently, with the flourishing social media landscape, the Southeast Asia influencer marketing market is experiencing rapid growth. According to Statista, the Influencer Advertising market in Southeast Asia is expected to hit US$603 million in ad spending by 2023, with an annual growth rate of 12.80%, projecting a market volume of US$977 million by 2027. In response to market demand, iKala today announced that KOL Radar's cross-border influencer database will encompass over 2 million influencers from various markets such as Taiwan, Japan, Hong Kong, Singapore, Malaysia, Thailand, and Vietnam by November 30. This expansion includes a significant addition of 1 million profiles, marking the first inclusion of influencers from Vietnam, Thailand, and Singapore, in addition to Japanese influencers. Future plans involve expanding data for Indonesia and the Philippines, assisting brand owners in capturing the influencer marketing opportunities in Southeast Asia.

In the past, brand owners and marketing planners faced difficulties in precisely and promptly finding influencers, evaluating collaboration effectiveness, and more. To address these pain points, KOL Radar introduced the industry-leading "Real-time Influencer Data Analytics," utilizing its unique AI and data analytics technology to track and analyze billions of social community data by automatically tracking, updating, and analyzing data on active influencers. Recently, KOL Radar launched the industry-leading "AI Influencer Analytics" plugin in Taiwan, assisting brand owners in quickly accessing influencer data analytics while browsing social media platforms. This includes indicators such as engagement rates, audience, and Sponsored post detection, providing comprehensive influencer social data insights for Instagram, Facebook, YouTube, TikTok, and Twitter. 

Unveiling a Variety of Feature Updates, Empowering Influencer Marketing "Pre-Evaluation" and "Prediction" 

KOL Radar also introduced a variety of feature updates, further elevating the "pre-evaluation" and "prediction" processes in influencer marketing. Among these updates is the "Mentioned Brands" feature, which displays the brands mentioned by an influencer in the recent past and the frequency of these mentions, helping brand owners gain a better understanding of the types of brands influencers collaborate with and evaluate the effectiveness of such collaborations. Along with the "Influencer Pricing Estimate" launched today, it will help assess collaboration budgets through various indicators and analytics, further strengthening a more comprehensive influencer marketing pre-evaluation. KOL Radar also utilizes an exclusive AI-developed potential influencer prediction model, which predicts the growth potential of influencers eight weeks in the future based on data from the previous six weeks, helping brands identify influencers with high fan growth potential.

To assist brand owners in gaining deeper insights into social trends, KOL Radar has introduced the "Top 100 Social Account Rankings," which ranks influencer social volume, engagement rates, and viewing rates on social media, allowing brand owners to identify the most trending influencers on social media. It also  displays the trending hashtags within a specific period, assisting brand owners in further understanding current social trends.

iKala's Co-founder and CEO, Sega Cheng, stated, "In response to the marketing demands of Taiwanese and Japanese enterprises in the Southeast Asian market and immense potential in the Southeast Asian influencer marketing sector, iKala is accelerating the development of the world's largest influencer search and analytics platform. We are committed to providing comprehensive support for businesses to acquire customers through AI-driven influencer marketing. iKala's exclusive AI technology empowers us to offer real-time and highly accurate AI influencer marketing services through KOL Radar. Our goal is to become the industry benchmark for influencer marketing, contributing to the organization of global influencer information using AI. "

跨境網紅行銷需求激增!iKala KOL Radar 全球網紅數破 200 萬,AI 數據分析再升級

跨境網紅行銷需求激增!iKala KOL Radar 全球網紅數破 200 萬,AI 數據分析再升級

以 AI 科技賦能網紅搜尋和分析,KOL Radar 以「200 萬跨國網紅數據庫」、「AI 網紅數據與分析外掛」、「即時網紅數據分析」加速品牌實踐成效型網紅行銷

(2023 年 11 月 1 日)以提供 AI 轉型解決方案為核心的跨國 AI 公司 iKala 宣布,為回應持續推升的跨境網紅行銷需求,旗下 AI 網紅數據行銷平台 KOL Radar 擴增超過 100 萬筆日本和東南亞市場的網紅名單,於 11/30 將正式囊括超過 200 萬筆跨國跨平台網紅名單,並透過近 10 億筆 AI 模型分析結果,以精準網紅社群數據洞察助攻品牌加速獲客。iKala 也發布更即時的網紅數據分析功能,持續以網紅「搜尋」和「分析」協助品牌主獲得即時洞察、實現成效型網紅行銷,更能透過網紅跨境銷售產品至日本和東南亞市場。

業界領先!KOL Radar 網紅數據搜尋與分析三大升級

根據 Juniper Research 預計,跨境電子商務市場價值將於 2028 年成長至 3.3 兆美元,和 2023 年的 1.6 兆美元相比成長 107%,將成為推動全球電商市場的主要動能。同時,隨著社群蓬勃發展,東南亞網紅行銷市場更飛速成長,Statista 也指出,企業在東南亞市場花費的網紅合作支出將從 2023 年的 6 億美元成長至 2027 年的 9.7 億美元,年均成長率達 12.8%。因應市場需求,KOL Radar 今日宣布其跨國網紅數據庫將於 11/30 囊括超過 200 萬筆的台灣、日本、香港、新加坡、馬來西亞、泰國及越南等市場的網紅名單,本次擴增的 100 萬筆名單除了日本網紅,更首次新增越南、泰國以及新加坡的網紅,未來也將陸續擴增印尼、菲律賓的數據,助力品牌主掌握東南亞的網紅行銷商機。

過往品牌主、行銷企劃人員面臨無法精準、即時找網紅、判斷合作或業配成效等困難,為解決品牌主網紅行銷痛點,KOL Radar 利用獨有 AI 及數據分析技術推出領先業界的「即時網紅數據分析」,自動追蹤、更新與分析活躍網紅數據,協助品牌更即時地獲取當日網紅社群表現。而日前發布台灣業界首創的「AI 網紅數據與分析外掛」, 更協助品牌主在瀏覽社群平台時,能夠快速獲得網紅數據分析,包含互動率、受眾分析和網紅業配偵測等,提供 Instagram、Facebook、YouTube、TikTok 和 Twitter 的全方位網紅社群數據洞察功能。

圖一. KOL Radar「AI 網紅數據與分析外掛」為台灣業界首創,協助品牌主在瀏覽社群平台時,能夠快速獲得網紅數據分析

KOL Radar 推出多樣功能更新,賦能網紅行銷「前測」及「預測」流程

KOL Radar 也於日前推出多樣功能更新,讓網紅行銷的「前測」、「預測」再升級。其中,「網紅提及品牌」功能即透過顯示網紅近期提及的品牌和提及次數,協助品牌主更快了解網紅合作的品牌類型,評估合作效益,加上今 (1) 日上線的「合作費用預估」功能可透過多項指標及分析,協助衡量合作預算,進而落實更完整的網紅行銷前測。在「預測」方面,KOL Radar 亦透過 AI 團隊獨家開發的潛力網紅預測模型,以基期前六週的數據資料預測 KOL 八週後的成長潛力,協助品牌找出具高粉絲成長潛力的網紅 。

為協助品牌主高效洞察社群趨勢,KOL Radar 也推出「社群帳號百大排行榜」,透過網紅的社群口碑聲量、互動率、觀看率等指標排名,協助品牌主即時掌握社群上最有影響力的網紅。同時也新增「Hashtag 分析」,顯示在特定期間內網路社群熱議的 Hashtag ,協助品牌主進一步掌握目前社群討論趨勢。

圖二. Hashtag 分析顯示在特定期間內網路社群熱議的 Hashtag ,協助品牌主進一步掌握目前社群討論趨勢

iKala 共同創辦人暨執行長程世嘉指出:「為回應台灣及日本企業跨境東南亞市場的行銷需求,且看準東南亞地區的網紅行銷市場發展,iKala 加速打造世界最大網紅搜尋及分析平台,全面協助企業透過 AI 網紅行銷獲客。iKala 擁有獨家的 AI 技術能量,能透過 KOL Radar 持續提供即時且精準的 AI 網紅行銷服務,目標作為網紅行銷整體產業數據指標,實現用 AI 組織全世界網紅資訊的願景。」